Brains
Media Relations & Publicity
We believe it's not just about having a great story to sell, but how you sell it that really puts you on top. Media are bombarded by press releases every minute of every day. To create cut-through, we work hard to cultivate and maintain lasting relationships with a diverse group of high-profile media. And we've got thousands of high-impact press cuttings to prove it.
Strategic and Creative Brand Development
In this day and age, the competition is fierce. To create brand cut-through, we dig deep to define what makes your brand truly different, and how to best create buy-in with target media and consumers.
Strategic Partnerships
Strategic partnerships are a great tool to provide your brand with endorsement, credibility and news value. To find the perfect match, we conduct an in-depth review of the competitive landscape, consult great minds from potential partnership arenas, and based on our learning's, develop an innovative, synchronized partnership platform that meshes seamlessly with your brand values and goals.
Experiential Marketing
Whether you want a standalone stunt or a series of clever activities, the aim remains the same – to directly engage the consumer in a positive brand experience and get them talking about it. Whether it’s on the streets of London, at a summer music festival or on top a of a double decker bus in Latvia*, we’ll get you noticed.
Through word of mouth/personal recommendation you gain credibility in a world where the consumer is increasingly savvy to the sales pitch/ad-weary.
Our team has a wide range of expert skills and we add value to your PR spend by offering excellent Project Management (our contacts book & experience are both mammoth and bizarre in their range!)
We can take an idea and develop it. If it’s not workable we’ll tell you, but if it is - we’ll make it happen. If un-convention equals anxiety and you’re too afraid to think up the unthinkable - we can do that for you too.
We like to surprise because that means difference. Difference means you stand apart from your competitors and that’s what gets the consumer excited.
Established or Brand new, Experiential can re-ignite interest as well as actively recruit those who were your potential fans.
* NB Latvian linguistic skills extra
Event Management
We believe the traditional media event or press conference is a thing of the past. To connect with today's media and consumers, we create and execute innovative, interactive, integrated brand experiences to turn them into brand believers.
Sponsorship Counsel and Management
Our team of industry experts can provide sponsorship counsel, negotiation and management in various areas, including high-fashion, design, sport, entertainment and charitable causes. From local to global, we have the experience and know-how to take your brand into the sponsorship arena.
Talent/Celebrity Management and Endorsement
Celebrities can provide excellent brand endorsement and credibility to a brand. At the same time, they can also be a liability. That's why we invest in the time and expert resource to ensure we align your brand with a solid brand ambassador that complements your brand values and goals.
Crisis Management
While it isn't pleasant to review the 'what if's', we believe it to be imperative. That's why we offer our clients an in-depth crisis audit and crisis communications plan development service. With a ten-year track record - handling issues from food contamination and product recalls to in-store incidents and criminal investigations - you can feel confident that we have the experience to handle the most difficult situations.
Digital Marketing
Once upon a time, viral referred to a strain of the flu lurking around the office. Nowadays, it could be your new best friend. Digital marketing is one of today's most effective routes to connect with your consumers. Whether blogging, creating innovative viral emails, creating content through ‘podcasts’ or developing a new online community, we know how to take your brand into the 21st century. , allowing them to target consumers even more specifically.
New Product Development
Got a new product but not sure what to do with it? We've got lots of ideas. From developing innovative marketing, seeding and PR plans to helping you get listed at some of the hottest retailers and venues, we'll help you rocket your brand off the ground.
Internal Communications
One of the most important audiences for a brand is the people who work for it. At the end of the day, if they don't believe in the brand, how is anyone else going to? We work to create programs that inspire and connect your employees and stakeholders to your brand - creating a sense of pride and achievement in being part of the brand family.
Media Training
There is nothing more daunting than being in front of the camera, especially if you're not prepared. Our team of media training experts has worked with the best in the business - from high-profile CEO's and industry leaders to stars in the entertainment world. And the best part is if you ever want a refresher, or need some input prior to a particular interview, they're always on call to ensure you put your best foot forward.
Sampling & Seeding
We know that a person is more likely to endorse your brand if they have had an enjoyable introduction to it. That's why we are experts at defining and locating your core target, including media and consumers, and creating innovative brand trials for them to enjoy and buy into.
Influencer Programmes
Savvy consumers look to trusted advisors to help them make brand choices. We call these advisors key influencers, and we are experts at identifying them and turning them into your brand ambassadors. Whether media, industry leaders or celebrities, we know how to get your product into their hands and into next week's diary pages.
International Market Coordination
When building a brand across the globe, we know the importance of consistency in brand communications. We have successfully created strategic global brand plans for some of our clients, and helped their markets around the world execute them on-strategy, on-message, and most importantly, on-brand.
Marketing Collateral
Together with our award-winning team of creative associates - from art directors to film editors to web designers - we have developed some high-impact, high-style marketing materials for our clients. Let us WOW you with our creative thinking and design prowess.
Launching & Re-Defining Foreign Brands
Over the years we’ve become famous for the translation of brand/retail concepts specifically for the UK market, creating grassroots appeal and infiltrating the right communities be they Italian, French or North American. We have launched many transatlantic concepts, advising on cultural integration for companies such as Starbucks and Krispy Kreme. As a result we have built a strong international team, based in key areas around the globe.
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