Edmiston Yacht Co. Whistlejacket Club

Maximising Influencer Networks
The new, private Whistlejacket Club offers members an alternative, hassle-free and cost-effective way to enjoy a Superyacht: shared-ownership. For a £150,000 investment, members get to enjoy joint ownership of a luxurious, large motor yacht.

The Brief
Create awareness of the Whistlejacket proposition amongst High Net Worth Individuals (HNWI):
• Appeal to the wider lifestyle cues of HNWI, spotlighting its up-market, luxury positioning
• Help generate membership / sales leads amongst HNWI
• Secure coverage with high-end lifestyle and travel press

The Challenge
The Superyacht proposition was only on paper. Edmiston would need a certain number of membership registrations in order to begin building the motor yacht, which would in turn take a number of months before completion.