Hill Station

Great Brand Campaigns
Describing itself as offering “an adventure in ice cream”, Hill Station prides itself on creating delicious, inventive flavours using quality ingredients for real ice cream lovers.

The Brief
• Communicate Hill Station’s brand personality of adventure and quality
• Generate positive press coverage and word-of-mouth endorsement

The Challenge
At the time, ice cream was hot, and the competition was fierce.

The Solution
Develop an integrated, two-tier communications programme targeting media, consumers, customers and retail that reinforces Hill Station’s point of difference:
• Tier-one: ‘No More Mundane Mondays’ — delivery of Hill Station ice cream to target media on the first Monday of every month during a 5-month period
• Tier-two: ‘Grown-up gap year’ – consumer-facing marketing campaign and competition launched at a press champagne and ice cream tasting held aboard the London eye