• Create a range of limited edition “South Ken” inspired cupcakes to highlight The Hummingbird’s new store opening. Distribute to target media
• Throw an exclusive launch party hosted by The Hummingbird founder, Tarek Malouf, at the new South Kensington location in conjunction with local nightclub, Boujis. Serve cocktails and “adults only” alcohol-infused cupcakes, including a lime and rum Mojito cupcake
• Collaborate with British fashion brand, Mulberry, to create limited edition cupcakes that celebrate their exclusive “Julie for Mulberry” range, by artist Julie Verhoeven. Make cupcakes available at both Hummingbird locations, the Mulberry pop-up store and the “Julie for Mulberry” launch tea party hosted by Stuart Vevers, Design Director for Mulberry, and Julie Verhoeven
• Organise a “design-a-cupcake” competition for children to win a chance to create and bake a batch of cupcakes at The Hummingbird
• Faciliate multiple sponsorship opportunities, including the Harry Potter Book Launch with Waterstones and Donna Aida Denim Launch
The Results
• PR Value: £500,000 +
• More than 50 pieces of press coverage, including features in Vogue, Observer, Eve, London Lite, Mail on Sunday, Independent magazine, Sunday Times Style, Radio 4’s Food Programme, Class & Wine and Spirit Magazine |
