Triyoga

Maximising Influencer Networks
Inspired by America’s expanding yoga market, Triyoga spotted an opportunity to position yoga as the new health and well-being trend for the UK.

The Brief
Position Triyoga as the pioneer of yoga in the UK:
• Educate consumers about the benefits of yoga for the body and soul
• Promote yoga’s accessibility for men and women of all ages
• Generate positive press coverage and word-of-mouth endorsement

The Challenge
Overcome the “new age” preconception of yoga by making it the domain of trendsetters.

The Solution
Lock-in influential trendsetters to endorse the Triyoga offering:
• Create word-of-mouth buzz amongst the prominent “Primrose Hill set” by securing key influencers, including leading fashion designer Matthew Williamson and architect Sally Macareth, to enjoy sample classes
• Invite journalists to experience Triyoga with one-on-one studio tours, tutorials and private sessions